The biggest shift in software lately is that builders now ship the marketing too. Launch the product, write the content, stand up the landing pages, run the ads, read the SEO, and wire up the analytics - this path is the growth stack a modern builder is expected to own.
Tracking links, events, conversions, campaigns, experiments, and search - the measure-it-and-grow-it toolkit for getting a product in front of the people who want it.
The five utm_ tags you add to a link so analytics can tell where every click came from - and the naming discipline that keeps the report honest.
Read it →Page views say someone arrived; events say what they did. The name-plus-parameters shape, automatic vs custom, and how events become conversions.
Read it →Tracking the click tells you traffic came; conversion tracking tells you it was worth it - tying an outcome back to the source that drove it.
Read it →The top-level container for a marketing push - objective, budget, targeting, schedule - and the campaign / ad group / ad hierarchy every ad platform shares.
Read it →A tool that turns a long address into a short one that redirects to it - the lookup-table-and-301 mechanism, the base-62 systems-design classic behind building one, and the phishing and link-rot risks.
Read it →Show version A to half your visitors and B to the rest, then let data decide. How a test runs, significance and sample size, and the traps that fake winners.
Read it →Making a page easy for a search engine to find, understand, and trust - which is mostly the same work that makes it good for a reader. No tricks.
Read it →The stars, breadcrumbs, and FAQ drop-downs in results come from schema.org labels you add to the page. Which markup earns which rich result.
Read it →Generative engine optimization - making your content the source an AI answer cites, not just a link on page one. The answer-engine cousin of SEO.
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